K-beauty brand, innisfree, has launched an eco-friendly paper edition of its Intensive Hydrating Serum, which uses 51.8% less plastic than the original packaging.
 
This jumbo version of innisfree’s serum comes in an earth-friendly paper casing to reduce plastic content. The bottle features a unique outer paper mold made from mixed scrap paper, which can be pulled away from the inner plastic container so that the paper and plastic can both be recycled separately.